Magazine Articles

If you advertise in trade journals or other magazines, you have a very good opportunity to place ‘editorial’ - that is, articles about your company and products that are presented as news… because they are news. Not just press releases or product announcements (though I place plenty of those, too) but long, illustrated articles that show in detail how your firm is making life better for your customers. There’s no better way to build credibility with readers, and here’s the kicker - it’s cheaper to get an article written and placed than it is to buy equivalent ad space! Does that sound good? Give me a call, and let’s get started!

Note: The following linked samples
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	Magazine Article section, Autodesk University: I’m a regular columnist and feature contributor at The American Surveyor, the nation’s top magazine for land surveyors. This article was featured coverage of Autodesk’s yearly trade show.
	Magazine Article section, Berntsen Profile: Berntsen International, Inc. is the world’s top manufacturer of durable survey markers. After writing this profile, I have continued to work for Berntsen, writing catalog copy and articles, president’s letters, talk outlines, and I’m currently ghostwriting a book on survey markers around the United States. I took all the photos for this feature article, including the cover image.
	Magazine Article section, Hoover Article: My client for this article, Schonstedt Instruments, Inc., had a ticklish problem. Their magnetic locator had found a submerged car that three dive teams had spent a day looking for - obviously, there might be a new market in Emergency Response opening up for them. But sadly, the use of the locator was too late to save the children trapped inside the car. This article proved to be a good way to get the message out tactfully, and has been picked up by three different magazines so far.
	Magazine Article section, Oldest Map column: This is an example of the weekly column I write for The American Surveyor, the nation’s top journal for land surveyors - I’m a licensed surveyor, among other things. It’s been an honor to write for such discerning readers, and my first book was a collection of my surveying essays.
	Magazine Article section, projections: Another example of my regular column for The American Surveyor. Short articles like this, on topics selected by you, are a good way to jazz up a company newsletter, for internal or external distribution.
	Magazine Article section, Public Works: This is a ‘round up’ article I wrote for Schonstedt Instruments, Inc., and is an excellent example of the kind of article you should be regularly placing in the magazines you advertise in now. They’re cheap, have high credibility, and easy to place.
	Magazine Article section, Schonstedt: Schonstedt Instruments, Inc., is the world’s top maker of magnetic and utility locators, and it was a pleasure to write this long article profiling their growth and new directions.
	Magazine Article section, U.S. Water News: This was part of long article placement campaign that did a lot to raise the profile of several new Schonstedt products. Your happy clients can be the nucleus of a article that will really raise a company or product’s profile nationally.